This morning I met with over a dozen entrepreneurs from a wide variety of businesses. We meet monthly to discuss our challenges, opportunities and, often, successes as leaders of our businesses. The spark for our discussion this month was “The 10 Mistakes Entrepreneurs Make”, a brief posting I found from the Tuck School at Dartmouth. You can read it by following this link.
Their list:
- Sticking with one—and only one—idea for too long
- Being product-driven, not customer-driven
- Thinking legal problems can be solved later on
- Spending money before you make it
- Not having a clear focus
- Catching key customer syndrome
- Performing inadequate market research
- Having too much overhead
- Lacking experience
- Maintaining equal partnerships
It is interesting that Tuck calls it the “Top” ten in the link, because the first thing we concluded was that there are many more than 10 mistakes that we have all made to one degree or another as CEO’s, business owners and entrepreneurs! Some that we added include:
- Under pricing our products and services – giving away the value we provide
- Failing to find competent, committed employees
- Providing inadequate leadership to our staff
- Not understanding where our profits come from – missing the opportunity to manage our business mix to improve profit
- Thinking we can run the business well without watching the financials
Here are a couple of nuggets that came out of the discussion:
Avoiding one of these mistakes may lead the business into another issue from the list. For instance, being fully focused on customer driven could result in key customer syndrome or to sticking with one idea for too long. Balance is called for and this is where leadership focused on the business rather than mired in the business is essential. This may be an overused cliché, but it is a very common characteristic we find in the CEO’s and business leaders we work with every day. Be intentional about scheduling time to get away from the pressures and activities of your everyday business.
If you are interested in expanding the questions you ask yourself as you reflect on your business, you might want to take some time to watch the TV show “Shark Tank” (Fridays on ABC). The difficult questions the investors are asking the entrepreneurs looking for funding may give you some ideas about the tough minded look you need to be taking at your business.
To avoid over committing to a key customer or a small group of customers, try to fall in “like” with your customers, not in love with them. A wise mentor once advised me to never fall in love with a client: they can be gone before you know it. If you fall in like, you will automatically take better care of your best customers while you take good care of the rest of your customers and set aside time to find new ones as well. Advice we heard was to watch how high school students dance with each other. Sure, they are dancing with a partner, but their eyes are also on the rest of the crowd observing what is going on in the rest of the “market” to identify where the next opportunity may be. A great analogy, Ken!
Chris is successfully growing his business. After four months, his 2012 revenue is already over three times last year’s full year revenue which was over three times his 2010 revenue. One of the things he feels has been important to his success is having well defined plans: A long horizon vision as well as a very specific month by month financial plan against which his actual results are closely tracked. This builds awareness and a clear sense of urgency to meet the goals he has set for himself. (Also see: Will having an annual financial plan improve business performance? below)
The thing that never fails to impress me when I have the opportunity to facilitate a group of CEO’s and business owners is the tremendous value we all get from the experience, having someone to learn from and bounce ideas off, sharing our trials and tribulations. Whether we are telling the story or listening to learn, we are always wiser and more competent as a result.
We have a better chance of avoiding the Mistakes Entrepreneurs Make.
We would like to hear your thoughts!


